<?xml version="1.0" encoding="UTF-8"?>
<item>
  <body>&lt;p&gt;I was briefed to create a 30 second ad for the Ski~mojo, a revolutionary bit of kit that allows&#194; skiers&#194; to ski longer, faster and harder (&lt;a href=&quot;http://www.skiallday.co.uk&quot;&gt;official website&lt;/a&gt;).&lt;/p&gt;&lt;p&gt;We decided to use kitting up sequences from films such as Rambo as the inspiration to make the Ski~mojo look a little mysterious and even sexy.&lt;/p&gt;&lt;p&gt;The final ad was shown alongside Warren Millers Children of Winter film during the global tour of the feature. The video is available at the vimeo link above.&lt;/p&gt;&lt;p&gt;I also produced several corporate videos for Ski~mojo during 2008 - 2009.&lt;/p&gt;</body>
  <created-at type="datetime">2009-01-06T07:03:49-08:00</created-at>
  <front-page-position type="integer">0</front-page-position>
  <icon-id type="integer">221</icon-id>
  <id type="integer">11</id>
  <link>www.vimeo.com/2035354</link>
  <long-title>Ski~mojo Advert</long-title>
  <permalink nil="true"></permalink>
  <position type="integer">1</position>
  <section-id type="integer">1</section-id>
  <title>skimojoad</title>
  <updated-at type="datetime">2009-10-12T17:56:06-07:00</updated-at>
  <when>Winter 2008</when>
</item>
